Commuters may see some voter information handouts leading up to the Nov. 6 midterms, and on Election Day, some deep discounts courtesy of Lyft.
The rideshare company announced Thursday that it is stepping up efforts to get its users to vote by slashing the cost of rides by 50 percent, and even offering some free rides, on Election Day.
With transportation a huge obstacle to voters – an estimated 15 million in 2016, according to a cited report – Lyft has identified low-income communities and communities of color that could use extra help getting to the polls. The “Ride to Vote” initiative is its effort to remove transportation barriers from the equation.