Lyft-branded beer offers ride discounts; gets limited release at Chicago bars

Chicago Tribune

As you might expect, Lyft has reams of data about its customers’ ride-sharing habits — who is calling rides, where and when. That data led to an unlikely avenue to try connecting with its audience at a deeper level: beer.

Starting next week, the nation’s second-largest ride sharing company will team up with Chicago’s Baderbrau Brewing on Five Star Lager, a brand both companies envision drinkers reaching for at the end of an evening out — just about the time they’re deciding how to get home.

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